Frugi

Lucy and Kurt first started Cut4Cloth in 2004 from a need to find clothes that fitted over their son’s cloth nappies.

They also wanted to show the world that you can create a great brand whilst upholding strong ethical & environmental values. Over 18 years and a re-brand later, Frugi is the UK’s leading ethical and organic children’s clothing brand, found globally in over 550 retailers across 30 countries.